It’s been said that the best gifts are those made especially for you. This bit of wisdom is excellent advice for today’s leaders of experience management. Customers are tired of being treated as one of a mass of consumers, and companies that treat all their customers the same are losing out to the those who have developed methods to make experiences more personal.
Category: CX Now: Eight Essential Themes Driving CX Evolution
Digital Interactions: Achieving the ideal human/digital balance for serving your customers
The most basic objective of any digital strategy is to create digital interactions that adjust and adapt to customer needs and intent in real time – they serve up the right content to the right customers at the right time on the right device to ensure they can effortlessly and effectively achieve their objectives.
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